3 TIPS FOR A SUCCESSFUL DRY JANUARY

There’s a quiet shift happening behind the bar cart, Dry January, and it’s showing up big this holiday season. More Canadians than ever are reaching for alcohol alternatives not because they have to, but because they want to. Whether it’s for a celebration, a cozy dinner party, or an end-of-year unwind, people are rethinking the way they drink. And the numbers back it up. Between June 2023 and June 2024, the non-alcoholic beverage market in Canada surged to $199 million in total sales, marking a 24% increase over the previous year.

Why People Try Dry January

Dry January began in 2012 as a public health campaign from Alcohol Change UK. Since then, it has grown into a global phenomenon with millions participating each year. But this isn’t just about skipping drinks. It is about pressing pause and seeing what changes when alcohol takes a back seat.

The pandemic sparked one of the largest increases in alcohol consumption in 50 years. In the years since, more people have been rethinking their routines. This includes everyone from casual drinkers to those feeling sober curious. The goal is to feel better, sleep more soundly, and regain a sense of control.

It’s not necessarily about swearing off alcohol forever. For many, it’s about taking stock of how it fits into their life and discovering how things shift when it’s removed.

Dry January Health Benefits

Let’s talk about what really happens when you take a break from drinking. According to research from BMJ Open and the Royal Free Hospital in London, even a single month without alcohol can lead to noticeable changes.

Participants reported better sleep and higher energy levels. They noticed improved mood, clearer focus, and often experienced weight loss and healthier skin. On a deeper level, they saw reduced blood pressure, lower glucose and cholesterol levels, and even a 40% drop in liver fat.

These benefits go beyond the physical. People also shared feeling more mentally clear and less anxious. And the best part is that many continued to drink less long after January had ended.

1. Tell Your Circle

Accountability matters more than you might think. If you’re committing to Dry January, let your friends and family know. This sets expectations and helps avoid awkward conversations when everyone else is pouring a drink.

Telling your circle can also create a support system. You may even find a few people who want to join you. Doing the challenge together makes it more enjoyable and keeps you motivated.

2. Look for Alternatives You’ll Actually Enjoy

Dry January doesn’t mean giving up flavor or fun. The key is to find drinks that satisfy your senses and match the mood of the moment.

There are more non-alcoholic options now than ever before. Think sparkling teas, infused sodas, herbal mocktails, or non-alcoholic beers and wines. Just be mindful of sugar content and read the labels if you’re keeping it clean.

Our drinks stand out in this section. Say It Ain’t Soda isn’t just a replacement drink; it’s real soda made with real fruit and botanicals, crafted without any artificial flavorings or shortcuts. Each blend is brewed in small batches for bold, clean flavor that holds up on its own.

The best part of the ritual is making it special. Use good glassware, a garnish, and a chilled can. It turns a simple drink into something that feels intentional.

3. Avoid Temptations and Set a Goal

If it’s not in the house, it’s easier to avoid. Start by clearing out alcohol from your kitchen or bar area. Replace it with drinks you’re excited to reach for.

And don’t forget to set a personal reason for doing this. Perhaps you’re seeking better sleep, improved focus, or simply want to prove to yourself that you can go a full month. Having that goal in mind gives you a reason to keep going.

What Happens After January

Many people find they like the way they feel without alcohol. After a month of better mornings and deeper sleep, the idea of drinking less becomes more appealing.

Dry January is not about giving something up. It’s about gaining something new. That could be confidence, clarity, or just a better understanding of what makes you feel your best.

So here’s to fresh starts. To small changes that make a big impact. And to finding joy in the ritual, even without the buzz.